Dog chiropractic videos have exploded in popularity online.

A professional dog chiropractor explains when it is necessary to bring your dog to a chiropractor.Dr. Joren Whitley told Insider that he has received backlash from his videos because some don’t believe in chiropractic care.Whitley said some of the funny viral TikTok videos might not mirror your experience.

Dr. Joren Whitley has a bone to, er, crack.
Whitley is an Oklahoma-based dog chiropractor who helps soothe your canine friend. He owns Oklahoma Chiropractic Group and spoke to Insider about the huge popularity of watching dog chiropractic care videos online — some have gotten an astounding 150 million views on TikTok — how much his services cost, how to know if your dog is in pain, and when it might be a good idea to seek chiropractic care for them.

Whitley has a TikTok account with more than 1.7 million followers where he posts videos of himself doing chiropractic adjustments on the spines of dogs and other animals. He has a degree in biochemistry and molecular biology from Oklahoma State University. He received his doctorate in chiropractic from Parker University and went through additional training to practice on animals.

But Whitley has cautioned that other popular accounts may not be what a dog will actually experience should you take your pooch to an animal chiropractor.

“Somebody comes into the office and expects me to put the dog in a full Nelson,” Whitley said. “(They’re) expecting some loud crack coming out of it and are expecting their dog to be so gentle and calm and everything but they bring a dog and it’s hurting.”

Kenneth Niemeyer
December 29, 2022·4 min read
Screenshots from the TikTok accounts of of Murat Kolak, left, Dr. Joren Whitley, middle, and Murat Kolak, right.

Screenshots from the TikTok accounts of of Murat Colak, left, Dr. Joren Whitley, middle, and Murat Colak, right.@boneshandsanimals/TikTok, @dr.joren_whitely, TikTok

But Whitley has cautioned that other popular accounts may not be what a dog will actually experience should you take your pooch to an animal chiropractor.
“Somebody comes into the office and expects me to put the dog in a full Nelson,” Whitley said. “(They’re) expecting some loud crack coming out of it and are expecting their dog to be so gentle and calm and everything but they bring a dog and it’s hurting.”

“We’ve had dogs that were having seizures that no longer have seizures,” Whitley said. “So that’s not a functional improvement of, I fix this spot so you don’t have lower back pain. I fixed the vertebra and actually changed this dog’s seizure behavior.”